October 11 is National Coming Out Day, where members of the LGBTQ community are encouraged to live their lives as their true selves. However, The LGBTQ community is often under-served in terms of healthcare, insurance and financial services. This Market Opportunity to can help explain the fact that regardless of sexual orientation, American couples have similar concerns about their finances and their future.
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Growing economic impact
The buying power of lesbian, gay, bisexual and transgender (LGBT) adults has reached $917 billion, reflecting tremendous economic impact. And
households run by same-sex couples tend to have a higher income and higher education level than opposite-sex couples, according to the U.S. Census Bureau.