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Long Term Care & Underserved Markets

Chris Gandy

Midwest Legacy Group


Michelle Prather

Sr. Regional Sales Director, Care Solutions 



Join Industry leaders, Chris Gandy and Michelle Prather, for this one-hour session centered on Long Term Care and the fraught perspective on LTC within diverse and underserved markets, with an overview of the following topics of discussion:

  • Background on LTC and the statistics around LTC in Diverse Markets
  • How to identify a LTC need
  • The evolution of LTC Markets over the last 10 years
  • Asset-based LTC alternatives
  • Tax law incentives
  • The view from the field
  • Why diverse markets " fear" LTC, and the impact this has on taking action
  • Review of case studies and real life solutions


Watch On-Demand

Explore the NAIFA LECP Center

Immediate Access To:


Research, Trends & Innovations

Information and intelligence on trends shaping the industry, including: caregiving, case studies, surveys, new product ideas and reports on technologies revolutionizing care.


Expert Advice

Planning in Advance (estate, financial, retirement); Pre-Need (options and insurances); Point of Need (assessments, funding, services such as reverse mortgages, life insurance settlements, home care agency).


Education & Training

Opportunities that allow advisors to learn about products and obtain leading designations, certifications and continuing education on planning for current and future needs.



The Center is the catalyst to unite the industry with advocacy priorities and objectives that will protect and advance care for consumers.


Real-Time Industry Connection

The LECP Center is a living, breathing and growing virtual hub where important networking, conversations and education – often begun at annual industry events – will be able to thrive year-round.


Consumer Outreach

Content created for consumers to raise awareness of the industry, products and services essential in planning and addressing needs in limited and extended care.